The point of sale: Between showroom space and purchasing space (notice n° 154398)
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| fixed length control field | 01736cam a2200229 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250112031135.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Heitz-Spahn, Sandrine |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | The point of sale: Between showroom space and purchasing space |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2018.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 71 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | What could a retailer do in order to retain the consumer who is in the store but who can choose to leave it and buy the product elsewhere, especially on the internet? The aim of this study is to identify the factors influencing consumers’ purchasing choices when they are in-store. Liberman and Trope’s (1998) construal level theory shows that the way the consumer construes the purchasing situation influences the choice of purchase channel. The Person-Object-Situation paradigm (Punj and Stewart 1983) sheds an interesting light on the situational factors that may affect the choice of purchase channel. Results of an experimental study and a series of individual interviews demonstrate that the urgency of the purchase and the price difference between the internet and the store moderate the relationship between a consumer’s level of construal and their intention to leave the store or not. Avenues of research are suggested to retailers, based on the price and the perceived urgency of the purchase. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | authenticity |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | commodification process |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | connoisseurship |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | gastronomic and Bacchic brotherhoods |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belaud, Lydie |
| Relator term | author |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Yildiz, Hélène |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Décisions Marketing | o 91 | 3 | 2018-09-25 | p. 27-44 | 0779-7389 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-decisions-marketing-2018-3-page-27?lang=en">https://shs.cairn.info/journal-decisions-marketing-2018-3-page-27?lang=en</a> |
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