Contribution des universités dans la promotion de l’innovation responsable et la pérennité des PME marocaines : cas de la région Marrakech Safi (notice n° 1544040)
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| fixed length control field | 03371cam a2200289 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251012024452.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Elkachradi, Rachid |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Contribution des universités dans la promotion de l’innovation responsable et la pérennité des PME marocaines : cas de la région Marrakech Safi |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2025.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 49 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This paper examines the role of Moroccan universities in supporting SMEs facing the challenges of a VUCA environment (Volatility, Uncertainty, Complexity, Ambiguity). SMEs, representing 95% of the country’s business fabric, must cope with energy transition, digital transformation, and rising social and environmental demands. The study investigates how universities, as key actors in research, education, and technology transfer, can foster responsible innovation, defined as the integration of economic, social, and environmental objectives into business models. Using a qualitative methodology, literature review, semi-structured interviews, and case studies at Mohammed VI Polytechnic University and Cadi Ayyad University, the findings highlight best practices, major obstacles, and drivers of success. Results show that universities play a crucial role in promoting sustainable practices, yet challenges remain regarding funding, partnership management, and training. The paper offers practical recommendations to strengthen university – SME collaboration, thereby enhancing the resilience, competitiveness, and sustainability of Moroccan SMEs in an increasingly uncertain global context. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Cette communication analyse le rôle des universités marocaines dans l’accompagnement des PME face aux défis d’un environnement VUCA (Volatilité, Incertitude, Complexité, Ambiguïté). Les PME, qui représentent 95 % du tissu entrepreneurial marocain, sont confrontées à des enjeux liés à la transition énergétique, à la transformation numérique et aux exigences sociales et environnementales croissantes. L’étude explore comment les universités, en tant qu’acteurs de recherche, de formation et de transfert de technologies, peuvent favoriser l’adoption de l’innovation responsable, définie comme l’intégration d’objectifs économiques, sociaux et environnementaux dans les modèles d’affaires. Sur la base d’une méthodologie qualitative (revue de littérature, entretiens semi-directifs et études de cas à l’Université Mohammed VI Polytechnique et à l’Université Cadi Ayyad), les résultats mettent en évidence les bonnes pratiques, les obstacles rencontrés et les leviers d’action. L’étude propose des recommandations concrètes visant à renforcer la coopération université-PME, afin de consolider la compétitivité et la durabilité des entreprises marocaines. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Développement durable |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Environnement VUCA |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Innovation responsable |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | PME marocaines |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Universités |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Moroccan SMEs |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Responsible Innovation |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Sustainable Development |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Universities |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | VUCA Environment |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Innovations | hors-série | HS1 | 2025-10-10 | p. 124-124 | 1267-4982 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-innovations-2025-HS1-page-124?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-innovations-2025-HS1-page-124?lang=fr&redirect-ssocas=7080</a> |
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