Well-being and food: An identification of communication levers for child consumers (notice n° 154416)
[ vue normale ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01624cam a2200217 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250112031138.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hémar-Nicolas, Valérie |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Well-being and food: An identification of communication levers for child consumers |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2018.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 80 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | While some food brands seek to deploy a well-being promise in their communications, this article aims to define the profile of a food well-being that respects young consumers’ needs. The study tackles the concept of well-being from a children-centered perspective, based on advertising content and analyzing children’s responses through the lens of positive psychology. It thus highlights how brands may promote food well-being toward children while respecting the child’s specificities. It shows that, from the children’s perspective, food generates objective and subjective as well as transient and durable well-being. While reminding us of the effect of food on vitality, health, sensory, and social pleasure, it specifically advocates considering the child as an actor of his/her food consumption and valuing his/her needs for autonomy, responsibility, and strong affective links as sources of well-being. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | authenticity |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | commodification process |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | connoisseurship |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | gastronomic and Bacchic brotherhoods |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ezan, Pascale |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Décisions Marketing | o 92 | 4 | 2018-12-25 | p. 77-95 | 0779-7389 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-decisions-marketing-2018-4-page-77?lang=en">https://shs.cairn.info/journal-decisions-marketing-2018-4-page-77?lang=en</a> |
Pas d'exemplaire disponible.
Réseaux sociaux