The social and connected gamer: An analysis using behavioral commitment theory (notice n° 154732)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01491cam a2200229 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250112031237.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belaud, Lydie |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | The social and connected gamer: An analysis using behavioral commitment theory |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2016.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 28 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Although the market for social and community games is growing quickly, these games have been little studied in marketing. The purpose of this article is to clarify the concept of social games and community games and to explain the process leading to the purchase of virtual objects, which is the main source of income for these games. Analysis of individual interviews and a focus group conducted with gamers demonstrates that both the social game and the community game can be explained in terms of behavioral commitment theory (Kiesler 1971) and that the purchase of virtual objects is the result of the commitment process of the gamer. This article provides games developers and managers with solutions to promote the purchase of virtual objects. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | authenticity |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | commodification process |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | connoisseurship |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | gastronomic and Bacchic brotherhoods |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Heitz-Spahn, Sandrine |
| Relator term | author |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Yildiz, Hélène |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Décisions Marketing | o 84 | 4 | 2016-11-25 | p. 77-94 | 0779-7389 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-decisions-marketing-2016-4-page-77?lang=en">https://shs.cairn.info/journal-decisions-marketing-2016-4-page-77?lang=en</a> |
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