The community bond: The forgotten side of prevention campaigns against the practice of binge drinking among young adults (notice n° 154766)

détails MARC
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005 - DATE AND TIME OF LATEST TRANSACTION
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041 ## - LANGUAGE CODE
Language code of text/sound track or separate title fre
042 ## - AUTHENTICATION CODE
Authentication code dc
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Cuffolo, Raphaël
Relator term author
245 00 - TITLE STATEMENT
Title The community bond: The forgotten side of prevention campaigns against the practice of binge drinking among young adults
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2018.<br/>
500 ## - GENERAL NOTE
General note 59
520 ## - SUMMARY, ETC.
Summary, etc. "Although they may be aware of the dangers of binge drinking and recognize the relevance of prevention campaigns, young people do not accept those that are intended for them. Using an interpretative approach (interviews and participant observation), we show that there is a strong opposition between what constitutes festive overconsumption of alcohol for this population and the rhetoric of prevention messages. On the one hand, we have a set of ritualized behaviors—including protective mechanisms—whose purpose is to strengthen community bonds; on the other hand, dangers are seen to arise from individual and even individualistic actions, the outcome of which is often the annihilation of the community. To facilitate change, preventive discourse used in social marketing must take into account this specific community reality of binge drinking so as not to offend this population."
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element authenticity
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element commodification process
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Topical term or geographic name as entry element connoisseurship
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element gastronomic and Bacchic brotherhoods
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name Brée, Joël
Relator term author
786 0# - DATA SOURCE ENTRY
Note Décisions Marketing | o 89 | 1 | 2018-03-25 | p. 29-46 | 0779-7389
856 41 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://shs.cairn.info/journal-decisions-marketing-2018-1-page-29?lang=en">https://shs.cairn.info/journal-decisions-marketing-2018-1-page-29?lang=en</a>

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