The effect of logistical services and promotional activities on retailer satisfaction and commitment (notice n° 154803)
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| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250112031247.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Nagati, Haithem |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | The effect of logistical services and promotional activities on retailer satisfaction and commitment |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2018.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 66 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Logistical services and promotional activities are two key instruments manufacturers can use to increase retailer satisfaction and commitment. Relationships between logistical services and promotional activities and retailer satisfaction and commitment are explored using data from a survey of tobacco product retailers. Results support the positive association between logistics and promotional activities and retailer satisfaction, which also mediates the relationship with retailer commitment. Survey data also suggest the presence of an interaction between logistics and promotional activities. A number of best practices are suggested for manufacturers wishing to increase their retailers’ commitment. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | authenticity |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | commodification process |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | connoisseurship |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | gastronomic and Bacchic brotherhoods |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rebolledo, Claudia |
| Relator term | author |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cheour, Mourad |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Décisions Marketing | o 90 | 2 | 2018-06-25 | p. 55-73 | 0779-7389 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-decisions-marketing-2018-2-page-55?lang=en">https://shs.cairn.info/journal-decisions-marketing-2018-2-page-55?lang=en</a> |
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