How does store format moderate the effects of pricing strategies and shopping value on store loyalty? (notice n° 154806)
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|---|---|
| fixed length control field | 01574cam a2200229 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250112031248.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rivière, Arnaud |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | How does store format moderate the effects of pricing strategies and shopping value on store loyalty? |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2018.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 62 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This study investigates the effects of low price and price promotion perception and of shopping value on store loyalty, taking into account the role of store format. Based on a quantitative survey conducted among 813 consumers, the results show that low price perception has a direct effect on store loyalty while price promotion perception influences shopping value. Unlike functional, economic, and emotional values, social value does not affect store loyalty. Despite strategic development by retailers, the article shows that loyalty to hypermarkets remains more influenced by price promotion and functional value, while loyalty to discounters is more affected by low price and economic value. The loyalty mechanisms for supermarkets are less specific and more similar to those for discounters. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | authenticity |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | commodification process |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | connoisseurship |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | gastronomic and Bacchic brotherhoods |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Coutelle-Brillet, Patricia |
| Relator term | author |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Diallo, Mbaye Fall |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Décisions Marketing | o 89 | 1 | 2018-03-25 | p. 85-104 | 0779-7389 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-decisions-marketing-2018-1-page-85?lang=en">https://shs.cairn.info/journal-decisions-marketing-2018-1-page-85?lang=en</a> |
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