Development of the DEFFINUM RVRC 4.0 Project: An Innovative Virtual-Reality-Based System in the Service of Customer Relations (notice n° 1550976)

détails MARC
000 -LEADER
fixed length control field 02005cam a2200253 4500500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251017185901.0
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title fre
042 ## - AUTHENTICATION CODE
Authentication code dc
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Alvarez, Julian
Relator term author
245 00 - TITLE STATEMENT
Title Development of the DEFFINUM RVRC 4.0 Project: An Innovative Virtual-Reality-Based System in the Service of Customer Relations
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2025.<br/>
500 ## - GENERAL NOTE
General note 91
520 ## - SUMMARY, ETC.
Summary, etc. The DEFFINUM RVRC 4.0 project is a customer-relations training system that combines virtual reality (VR) with generative artificial intelligence (GAI). Through a serious game, a GAI-driven non-player character (NPC) engages in natural-language dialogue with the learner, while an authoring tool lets instructors freely create contextualised scenarios (customer type, history, environment, etc.). The platform targets the acquisition of key psychosocial skills – professional posture, service orientation, emotional regulation, negotiation – via interactive role-play and factual analysis of actions. GAI provides dynamic personalisation of interactions and generates a mission report, leaving final assessment to the trainer to comply with GDPR, the AI Act and ethical guidelines. An experimental protocol involving 2,000 learners and 40 instructors (October 2025 – February 2026) will compare VR versus flat-screen modalities, different GAI models and effects on disengaged learners, aiming to measure performance gains and pedagogical transferability across diverse sectoral and regional contexts.
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name Chabiron, Olivier
Relator term author
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name El Boudouri, Yassine
Relator term author
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name Hardy, Brenda
Relator term author
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name Hoogstoel, Frédéric
Relator term author
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name Nuninger, Walter
Relator term author
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name Olivier, Pierre
Relator term author
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name Lanceri, Luigi
Relator term author
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name Yvan, PETER
Relator term author
786 0# - DATA SOURCE ENTRY
Note Innovations | special issue | HS1 | 2025-10-10 | p. 95-95 | 1267-4982
856 41 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://shs.cairn.info/revue-innovations-2025-HS1-page-95?lang=en&redirect-ssocas=7080">https://shs.cairn.info/revue-innovations-2025-HS1-page-95?lang=en&redirect-ssocas=7080</a>

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