Identifying creative individuals through their mental imagery ability (notice n° 155199)

détails MARC
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005 - DATE AND TIME OF LATEST TRANSACTION
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041 ## - LANGUAGE CODE
Language code of text/sound track or separate title fre
042 ## - AUTHENTICATION CODE
Authentication code dc
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Vellera, Cyrielle
Relator term author
245 00 - TITLE STATEMENT
Title Identifying creative individuals through their mental imagery ability
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2016.<br/>
500 ## - GENERAL NOTE
General note 11
520 ## - SUMMARY, ETC.
Summary, etc. The identification of creative individuals, especially among consumers, who are increasingly asked by companies to be part of their innovation processes, is challenging. However, mental imagery seems to be strongly linked to creativity. An initial study shows that creative individuals (artists and inventors) are stronger image makers than ‘ordinary’ individuals (without particular creative skills). A second study highlights that students who are stronger image makers perform better in creative tasks than do weaker image makers. Mental imagery ability therefore appears to be a simple and easy way to identify creative individuals and presents an opportunity to enhance creativity.
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element authenticity
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element commodification process
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element connoisseurship
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element gastronomic and Bacchic brotherhoods
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name Gavard-Perret,
Relator term author
786 0# - DATA SOURCE ENTRY
Note Décisions Marketing | o 82 | 2 | 2016-04-25 | p. 17-32 | 0779-7389
856 41 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://shs.cairn.info/journal-decisions-marketing-2016-2-page-17?lang=en">https://shs.cairn.info/journal-decisions-marketing-2016-2-page-17?lang=en</a>

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