Crowdsourcing versus design thinking: A comparative study of two external innovation approaches during the ideation stage (notice n° 155201)
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| fixed length control field | 01538cam a2200229 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250112031341.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hemonnet-Goujot, Aurélie |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Crowdsourcing versus design thinking: A comparative study of two external innovation approaches during the ideation stage |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2016.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 23 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Crowdsourcing and design thinking have been the focus of close media attention and are very popular among companies to generate ideas for new products and services. Yet little is known about their advantages and limitations in the ideation stage. Through an in-depth case study where both approaches were used in parallel, a detailed comparison and analysis was conducted. Results show that crowdsourcing helps to generate a large number of ideas within a given timeframe and to identify trends in the market, but is neither cheaper nor faster than other external approaches. Design thinking provides a relevant analytical framework to give meaning to ideas generated by crowdsourcing, but does not always provide solutions that are operational. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | authenticity |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | commodification process |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | connoisseurship |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | gastronomic and Bacchic brotherhoods |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Fabbri, Julie |
| Relator term | author |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Manceau, Delphine |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Décisions Marketing | o 83 | 3 | 2016-06-25 | p. 123-138 | 0779-7389 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-decisions-marketing-2016-3-page-123?lang=en">https://shs.cairn.info/journal-decisions-marketing-2016-3-page-123?lang=en</a> |
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