The warning and promotional effects of Front-Of-Pack (FOP) nutrition labeling on food products (notice n° 155216)

détails MARC
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Language code of text/sound track or separate title fre
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100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Mérigot, Philippe
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245 00 - TITLE STATEMENT
Title The warning and promotional effects of Front-Of-Pack (FOP) nutrition labeling on food products
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2016.<br/>
500 ## - GENERAL NOTE
General note 19
520 ## - SUMMARY, ETC.
Summary, etc. French authorities encourage Front-of-Pack nutrition labels on food products (PNNS 2016). The goal is to inform consumers about the nutritional qualities of the products they purchase and to encourage the consumption of healthy products. This study analyzes the effects of these labels using an online experiment with 176 consumers who evaluate three types of breakfast cereal with different nutritional qualities. We show that nutritional labels (whether in the interpretive format like the French 5C or the descriptive format like the GDA) impact the evaluation of products by consumers. However, the interpretive format is more effective than the descriptive format at warning consumers about unhealthy products and at promoting healthy products.
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Topical term or geographic name as entry element authenticity
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Topical term or geographic name as entry element commodification process
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Topical term or geographic name as entry element connoisseurship
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Topical term or geographic name as entry element gastronomic and Bacchic brotherhoods
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name Nabec, Lydiane
Relator term author
786 0# - DATA SOURCE ENTRY
Note Décisions Marketing | o 83 | 3 | 2016-06-25 | p. 29-47 | 0779-7389
856 41 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://shs.cairn.info/journal-decisions-marketing-2016-3-page-29?lang=en">https://shs.cairn.info/journal-decisions-marketing-2016-3-page-29?lang=en</a>

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