Purchase motivations and levers to revitalize mid-range store brands (notice n° 155244)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01208cam a2200217 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250112031346.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belaid, Samy |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Purchase motivations and levers to revitalize mid-range store brands |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2018.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 67 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | We are witnessing a drop in the market share held by private labels (i.e., mid-range products, including store-brand, company-brand, and own-brand products), which raises questions about their performance. A review of the literature and of arguments put forward by professionals to explain the performance drop of these three types of private labels allows us to identify factors that influence attitudes toward them and to provide retailers with elements to rethink and revitalize their range of private-label products. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | authenticity |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | commodification process |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | connoisseurship |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | gastronomic and Bacchic brotherhoods |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lacœuilhe, Jérôme |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Décisions Marketing | o 90 | 2 | 2018-06-25 | p. 75-89 | 0779-7389 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-decisions-marketing-2018-2-page-75?lang=en">https://shs.cairn.info/journal-decisions-marketing-2018-2-page-75?lang=en</a> |
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