Exploring the shopping experience in a phygital store (notice n° 155279)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01662cam a2200229 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250112031350.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rivet, Christian |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Exploring the shopping experience in a phygital store |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2018.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 72 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This study presents a preliminary exploration of the shopping experience in a phygital store. The objective is to identify the functions of digital and physical devices and their impact on the dimensions and characteristics of the experience. The study was done in a futuristic lab-store especially designed to merge the physical and digital environments. Using several focus groups, results show that the shopping experience includes the phase of anticipation and choice of the products offered in the store and the actual consumption phase of the retail service. Digital, physical, and phygital devices contribute to the four dimensions of the consumption experience identified in the literature. The results also show that the experience unfolds continuously: the transition from digital to physical or physical to digital is fast and fluid, to the point that participants sometimes find it difficult to differentiate between real and virtual. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | authenticity |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | commodification process |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | connoisseurship |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | gastronomic and Bacchic brotherhoods |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Reghem, Julie |
| Relator term | author |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Fornerino, Marianela |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Décisions Marketing | o 91 | 3 | 2018-09-25 | p. 45-60 | 0779-7389 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-decisions-marketing-2018-3-page-45?lang=en">https://shs.cairn.info/journal-decisions-marketing-2018-3-page-45?lang=en</a> |
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