Brand stories on companies’ websites: A story of narrative transportation (notice n° 155288)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01548cam a2200229 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250112031351.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | de Pechpeyrou, Pauline |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Brand stories on companies’ websites: A story of narrative transportation |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2019.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 97 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Most companies’ websites offer a specific section entitled “Our story.” In the new context of digital communication, the content they broadcast is not only meant to generate a positive attitude toward the brand, but is also designed to be shared by its readers, especially over social networks. One prerequisite of such a content journey is that these stories should arouse readers’ interest. This article builds on the concept of narrative transportation to explain readers’ interest in the reading of a brand’s story. Findings show that two aspects of narrative transportation have a major influence on the interest generated by brands’ stories. These aspects thus appear to be high-priority areas brands should focus on when communicating the history of their brands through stories. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | authenticity |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | commodification process |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | connoisseurship |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | gastronomic and Bacchic brotherhoods |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Nicholson, Patrick |
| Relator term | author |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Emeriau, Sébastien |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Décisions Marketing | o 95 | 3 | 2019-09-25 | p. 57-76 | 0779-7389 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-decisions-marketing-2019-3-page-57?lang=en">https://shs.cairn.info/journal-decisions-marketing-2019-3-page-57?lang=en</a> |
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