Mastering Digital Product Management (notice n° 1556900)
[ vue normale ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 03539cam a2200289zu 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | FRCYB88974245 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251020124310.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 251020s2025 fr | o|||||0|0|||eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789365899818 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | FRCYB88974245 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | FR-PaCSA |
| Language of cataloging | en |
| Transcribing agency | |
| Description conventions | rda |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gondhalekar, Dr. Vasant |
| 245 01 - TITLE STATEMENT | |
| Title | Mastering Digital Product Management |
| Remainder of title | Product vision, strategy, and Agile execution for digital dominance (English Edition) |
| Statement of responsibility, etc. | ['Gondhalekar, Dr. Vasant', 'Dinesh, Shalini'] |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Name of producer, publisher, distributor, manufacturer | BPB Publications |
| Date of production, publication, distribution, manufacture, or copyright notice | 2025 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | p. |
| 336 ## - CONTENT TYPE | |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type code | c |
| Source | rdamdedia |
| 338 ## - CARRIER TYPE | |
| Carrier type code | c |
| Source | rdacarrier |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | DescriptionThe digital landscape is rapidly evolving, demanding skilled product managers who can consistently deliver innovative solutions and build trusted products. This book provides the essential frameworks and practical strategies to navigate this dynamic environment, transforming concepts into market-leading digital products.This book systematically guides you from foundational digital product management principles and roles to crafting a powerful product vision based on deep customer understanding. You will learn to develop product market strategies, emphasizing innovation and competitive analysis, while mastering techniques for building product value and stickiness. From product journey to implementing customer-centric design and leveraging data-driven insights for informed decisions, this book gets into Agile development methodologies, including sprints, provides comprehensive product sales strategies and business model insights, and equips you with the versatile skills for project management, stakeholder management, and storytelling.Readers will be equipped with a foundational mindset, practical tools, and a real-world perspective on how to handle situations confidently, while reshaping the way they think with a strategic mindset. This book will act as a toolkit where they will not just walk away with theory, but with a multifaceted product thinking capability. What you will learn? Efficiently apply frameworks for product innovation from ideas to launch.? Identify and validate real customer problems.? Navigate the product journey with roadmaps and pre-launch.? Learn to prioritize product features with data and gain stakeholder alignment.? Hone PM soft skills: influence, negotiation, storytelling. ? Craft a roadmap that reflects strategy and user value. Who this book is forThis book is for aspiring and early to mid-stage product managers, graduate students, and professionals like UX designers, engineers, business analysts, product owners, or product marketing managers transitioning into digital product management. It is also ideal for experienced professionals in the tech or business field who want a structured, practical understanding of digital product management from end-to-end. Table of Contents1. Introduction to Digital Product Management2. Product Vision from Insight to Strategy3. Product Market Strategy from Ideation to Domination4. Product Value and Stickiness5. Product Journey from Concept to Market6. Customer Centric Design7. Data-driven Decision-making8. Product Development Methodology9. Product Sales Strategy10. Wearing Multiple Hats |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gondhalekar, Dr. Vasant |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dinesh, Shalini |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Access method | Cyberlibris |
| Uniform Resource Identifier | <a href="https://international.scholarvox.com/netsen/book/88974245">https://international.scholarvox.com/netsen/book/88974245</a> |
| Electronic format type | text/html |
| Host name | |
Pas d'exemplaire disponible.
Réseaux sociaux