International Marketing in a Changing World (notice n° 1558870)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02012cam a2200301zu 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | FRCYB88972268 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251020125702.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 251020s2025 fr | o|||||0|0|||eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781637428481 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | FRCYB88972268 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | FR-PaCSA |
| Language of cataloging | en |
| Transcribing agency | |
| Description conventions | rda |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Akdeniz, M. Billur |
| 245 01 - TITLE STATEMENT | |
| Title | International Marketing in a Changing World |
| Remainder of title | A Managerial Guidebook |
| Statement of responsibility, etc. | ['Akdeniz, M. Billur', 'Van Der Vegt, Sebastian', 'Cavusgil, S. Tamer'] |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Name of producer, publisher, distributor, manufacturer | Business Expert Press |
| Date of production, publication, distribution, manufacture, or copyright notice | 2025 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | p. |
| 336 ## - CONTENT TYPE | |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type code | c |
| Source | rdamdedia |
| 338 ## - CARRIER TYPE | |
| Carrier type code | c |
| Source | rdacarrier |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Navigate Global Markets with ConfidenceInternational marketing has never been more complex - or more essential. Technological advancements, shifting consumer behaviors, and evolving regulations are transforming the global business landscape. Success requires a clear, adaptable approach that bridges strategy and execution.International Marketing in a Changing World is a practical, insightful guide for business leaders, marketing professionals, and students. Balancing strategic insights with real-world applications, it delivers actionable guidance for those shaping international strategies today and in the future.Authored by experts with decades of experience in academia and industry, this book incorporates insights from 100+ business educators and executives. Its unique 3W-1H framework simplifies complex decisions, helping marketers focus on what matters most.With relevant case studies, contemporary business examples, and a seamless blend of theory and practice, this book equips readers with the tools to succeed in an ever-evolving global marketplace. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Akdeniz, M. Billur |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Van Der Vegt, Sebastian |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cavusgil, S. Tamer |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Access method | Cyberlibris |
| Uniform Resource Identifier | <a href="https://international.scholarvox.com/netsen/book/88972268">https://international.scholarvox.com/netsen/book/88972268</a> |
| Electronic format type | text/html |
| Host name | |
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