The Dawn of Swatch (notice n° 1558925)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01759cam a2200289zu 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | FRCYB88973390 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251020125718.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 251020s2025 fr | o|||||0|0|||eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781637428726 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | FRCYB88973390 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | FR-PaCSA |
| Language of cataloging | en |
| Transcribing agency | |
| Description conventions | rda |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Merlo, Omar |
| 245 01 - TITLE STATEMENT | |
| Title | The Dawn of Swatch |
| Remainder of title | Timeless Strategies in Business, Marketing, and Entrepreneurship |
| Statement of responsibility, etc. | ['Merlo, Omar', 'Theile, Konstantin'] |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Name of producer, publisher, distributor, manufacturer | Business Expert Press |
| Date of production, publication, distribution, manufacture, or copyright notice | 2025 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | p. |
| 336 ## - CONTENT TYPE | |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type code | c |
| Source | rdamdedia |
| 338 ## - CARRIER TYPE | |
| Carrier type code | c |
| Source | rdacarrier |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The Dawn of Swatch tells the remarkable story of how a simple plastic watch didn’t just save the Swiss watch industry—it reshaped how we think about branding, innovation, and disruption. In the 1980s, as Swiss watchmakers lost ground to Japanese quartz technology, Swatch broke every rule: bold, affordable, fashion-forward, and marketed with game-changing creativity.Blending first-hand accounts with analysis, the authors reveal how strategic vision, unconventional thinking, and fearless marketing turned Swatch into a global success. More than a business case, this book offers timeless insights into brand strategy, innovation, product launches, entrepreneurship, and building iconic brands.Ideal for business leaders, entrepreneurs, marketers, and anyone interested in strategy, it provides a blueprint for how bold decisions and visionary branding can redefine an industry. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Merlo, Omar |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Theile, Konstantin |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Access method | Cyberlibris |
| Uniform Resource Identifier | <a href="https://international.scholarvox.com/netsen/book/88973390">https://international.scholarvox.com/netsen/book/88973390</a> |
| Electronic format type | text/html |
| Host name | |
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