The impact of generative AI on market exploration processes in innovation management (notice n° 1562899)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01257cam a2200157 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251116011004.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lejuste, Déborah |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | The impact of generative AI on market exploration processes in innovation management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2025.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 47 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The neural network revolution, embodied by models such as ChatGPT, seems to be bringing about a democratization of research, freeing business leaders from technical barriers. This article proposes an experiment to explore the impact of generative AI on market exploration processes. Despite the increased accessibility offered by this innovative tool, caution is called for due to the approximate nature of the data generated. Thus, human reflection remains at the heart of the process. This innovative perspective offers an in-depth reflection on the dynamic co-evolution between AI and quantitative research, marking an era when humans are called upon to harness the power of AI to push back the frontiers of knowledge. |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Entreprendre & Innover | 65 | 2 | 2025-11-03 | p. 65-80 | 2034-7634 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-entreprendre-innover-2025-2-page-65?lang=en&redirect-ssocas=7080">https://shs.cairn.info/journal-entreprendre-innover-2025-2-page-65?lang=en&redirect-ssocas=7080</a> |
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