Commercial strategies to promote domestic gas and electricity consumption, and the role of women (Lisbon, 1891-1970s) (notice n° 1565432)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01865cam a2200229 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251130001025.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cardoso de Matos, Ana |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Commercial strategies to promote domestic gas and electricity consumption, and the role of women (Lisbon, 1891-1970s) |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2021.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 3 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | By the 1870s the gas industry had no competitors for lighting, turning it into a near monopoly. However, by the 1880s the possibility of using electricity for street lighting changed the equation and the threat for gas industry was huge. This new promising competitor caused some people to forecast the end of the gas industry. In this context, in 1891 by the fusion of two gas companies, the Companhia Reunidas de Gás e Electricidade (CRGE) was created to produce and sell gas and electricity to Lisbon and its outskirts. In this paper we analyse the marketing strategies of this company as a particular case in which the introduction of electricity was made in complementarity (and not competition) with the gas industry. The company marketing strategies of these new energies reinforced genre stereotypes of housewives and husbands and their roles in the home. They also developed and consolidated the idea that a modern house should be equipped with gas and electricity appliances. We will show that the promotion of these new appliances was made through press advertisements, warehouses, stands and cooking courses, among others. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Consommation |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Électricité |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Gaz |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Genre |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Logement |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bussola, Diego |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Revue d'Histoire de l'Énergie | 6 | 1 | 2021-06-23 | p. 1d-21d |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://stm.cairn.info/revue-d-histoire-de-l-energie-2021-1-page-1d?lang=en&redirect-ssocas=7080">https://stm.cairn.info/revue-d-histoire-de-l-energie-2021-1-page-1d?lang=en&redirect-ssocas=7080</a> |
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