The generational past of advertising (notice n° 158461)
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|---|---|
| fixed length control field | 01239cam a2200229 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250112032138.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bahuaud, Myriam |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | The generational past of advertising |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2019.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 2 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Commercial brands seeking to express an anchoring in the past and a sense of continuity between past, present and future, select and revive elements of their heritage as guarantees of authenticity. In this article we analyze a corpus of contemporary television commercials which reuse previously aired communication campaigns. We explore, by means of a generational approach, visual and discursive staging as well as the links created between past, present and future. Authenticity and nostalgia are the preferred basis of this form of advertising communication. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | advertising communication |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | authenticity |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | generational communication |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | heritage |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | nostalgia |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pecolo, Agnès |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Études de communication | o 51 | 2 | 2019-10-23 | p. 21-36 | 1270-6841 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-etudes-de-communication-2018-2-page-21?lang=en">https://shs.cairn.info/journal-etudes-de-communication-2018-2-page-21?lang=en</a> |
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