Rôle des MDD de terroir dans la construction de la légitimité des distributeurs (notice n° 1588100)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02580cam a2200289 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251228062003.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pierre Beylier, René |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Rôle des MDD de terroir dans la construction de la légitimité des distributeurs |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2012.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 29 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Cet article mobilise l’approche néo-institutionnelle pour étudier l’effet des MDD de terroir sur la légitimité territoriale des distributeurs. Les résultats d’une étude quantitative auprès de consommateurs de la marque Reflets de France du groupe Carrefour, montrent que la MDD de terroir influence positivement la légitimité territoriale des distributeurs à travers l’image terroir perçue et l’attitude. Nous montrons par ailleurs que l’effet de l’image terroir perçue est plus important que l’effet de l’attitude envers la marque. Les conséquences managériales pour les enseignes se situent au niveau des stratégies d’ancrage territorial et de proximité largement déployées aujourd’hui par la plupart des distributeurs. Pour les PME et les acteurs locaux, les résultats mettent en lumière les avantages d’une coopération concertée avec les enseignes pour valoriser le territoire. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This article mobilizes the neo-institutional approach to study the role of private brand of “terroir” products in the retailer’s territorial legitimacy construction. Results of a consumer survey of products Reflects de France (terroir brand of Carrefour) show a significant and positive effect of the image and the attitude toward the “terroir” brand on the territorial legitimacy of the retailer. The image effect seems to be stronger than the attitude effect. The managerial implications for retailers are at the level of territorial anchoring and proximity strategies widely developed by most distributors. For SMEs and local stakeholders, the results highlight the benefits of a concerted cooperation with retailers to better construct and valorise territorial resources. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | attitude du consommateur |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | légitimité territoriale |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | MDD |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | terroir |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | consumer attitude |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | MDD |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | territorial legitimacy |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | terroir |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Messeghem, Karim |
| Relator term | author |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Fort, Fatiha |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Décisions Marketing | 66 | 2 | 2012-04-01 | p. 35-45 | 0779-7389 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-decisions-marketing-2012-2-page-35?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-decisions-marketing-2012-2-page-35?lang=fr&redirect-ssocas=7080</a> |
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