Spectacle vivant et Internet (notice n° 1588102)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01995cam a2200301 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251228062004.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Euzéby, Florence |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Spectacle vivant et Internet |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2012.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 31 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Dans le contexte difficile du spectacle vivant, les auteurs s’interrogent sur l’opportunité que représente internet pour aider les salles de spectacle à accroître la fréquentation des publics. L’analyse de 12 entretiens individuels réalisés auprès de managers de salles de spectacle ainsi que l’observation de 113 sites internet mettent en évidence la nécessité d’investir cet outil. Aujourd’hui sous-utilisé par ces salles, les managers interrogés s’accordent à reconnaître le poids croissant de cet outil pour communiquer avec leurs publics. L’article ouvre la voie à un certain nombre de recommandations pour mieux utiliser celui-ci. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Internet as an opportunity to help performing arts’ theaters to construct their publics is questioned here. The analysis of 12 individual interviews, realized with theaters’ managers, and the observation of 113 theaters’ websites highlight the requirement to develop this tool. Websites appeared under-used by theaters whereas the increased importance of websites to communicate with their publics is recognized by managers. Few recommendations to better use this tool are also mentioned. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | aptitude et occasion |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | fréquentation |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | internet |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | motivation |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | spectacle vivant |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | ability and occasion |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | internet |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | motivation |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | participation |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | performing arts |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Martinez, Carole |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Décisions Marketing | 66 | 2 | 2012-04-01 | p. 59-71 | 0779-7389 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-decisions-marketing-2012-2-page-59?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-decisions-marketing-2012-2-page-59?lang=fr&redirect-ssocas=7080</a> |
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