Les réseaux sociaux dans le canal de distribution traditionnel au Maroc : l’exemple des Souassa (notice n° 1588871)
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| fixed length control field | 02654cam a2200301 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251228063842.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Balambo, Mohammed Amine |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Les réseaux sociaux dans le canal de distribution traditionnel au Maroc : l’exemple des Souassa |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2016.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 67 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Plusieurs recherches constatent le contrôle des Amazighs du commerce de détail au Maghreb. Au Maroc, les Souassa1 sont réputés maîtriser et contrôler le canal de distribution traditionnel. Cet article a pour objectif de comprendre la nature et les bases de développement de la confiance dans les réseaux sociaux liés à ce canal de distribution traditionnel. Il vise ainsi à démontrer que la nature de la confiance développée obéît aux caractéristiques culturelles du réseau dans lequel les acteurs sont encastrés. Pour étudier le contexte du canal de distribution traditionnel au Maroc, cet article se fondera sur la théorie de l’échange social, celle de l’encastrement dans les réseaux sociaux, et la théorie de la culture. En adoptant une approche exploratoire, nous nous baserons sur des entretiens semi-directifs avec guide d’entretien, qui feront l’objet d’une analyse thématique de contenu. Classification JEL : L22 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Several studies find that the dominance of retail Amazigh in North Africa. In Morocco, Souassa are known master and control the traditional distribution channel. This paper aims to understand the nature and basis of development of trust in social networks linked to the traditional distribution channel in Morocco. It aims to demonstrate that the nature of trust developed obey the cultural characteristics of the network in which actors are embedded. To study the context of the traditional distribution channel in Morocco, this paper will be based on the theory of social exchange, that of the embedding in social networks, and cultural theory. By adopting an exploratory approach, we will use the semi-structured interviews with an interview guide, which will be a thematic content analysis. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | canal de distribution |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | confiance |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | détaillants |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | grossistes |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | réseau social |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | channel distribution |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | retail |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | social network |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | trust |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | wholesale |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Elbaz, Jamal |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Marché et organisations | 26 | 2 | 2016-05-15 | p. 241-258 | 1953-6119 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-marche-et-organisations-2016-2-page-241?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-marche-et-organisations-2016-2-page-241?lang=fr&redirect-ssocas=7080</a> |
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Réseaux sociaux