Comprendre et agir dans une société en mutation (notice n° 1591522)
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|---|---|
| fixed length control field | 04105cam a2200301 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251228065446.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Séverin, Éric |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Comprendre et agir dans une société en mutation |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2024.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 48 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Ces dernières années ont témoigné de mutations profondes dans nos sociétés. Pour les organisations, il est urgent de repenser leurs façons d’agir. Les modifications touchent l’ensemble des disciplines de la gestion : l’entrepreneuriat, le marketing, la finance, la stratégie, la RH… Quelle que soit l’approche théorique (déterministe versus volontariste) ou méthodologique (qualitative et/ou quantitative) mobilisée ou, encore, le niveau d’analyse étudié (exogène, endogène), les chercheurs sont toujours confrontés à la réalité complexe et protéiforme du changement. C’est dans ce cadre que s’inscrit ce dossier spécial de La Revue de Sciences de Gestion. Les deux premières contributions sont dans le champ disciplinaire du marketing. Justine Estarague focalise son propos autour de l’humour. Oliviane Brodin et Jean-François Toti, s’attachent aux détournements de publicités à objectif militant. Dans le domaine de l’entrepreneuriat, Amina Rouatbi s’attache à l’impact du COVID 19 chez les femmes entrepreneures. Enfin, Hadj Nekka et Soukaina Chit s’interrogent sur les nouvelles façons d’aborder les « travail ». |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Recent years have witnessed profound changes in our societies. For organizations, it is urgent to rethink the way they act. he changes affect all management disciplines: entrepreneurship, marketing, finance, strategy, HR, etc. Whatever the theoretical (deterministic versus voluntaristic) or methodological (qualitative and/or quantitative) approach used or, even, the level of analysis studied (exogenous, endogenous), researchers are always confronted with the complex and protean reality of change. It is within this framework that this special report from La Revue de Sciences de Gestion fits. The first two contributions are in the disciplinary field of marketing. Justine Estarague focuses her remarks around humor. Oliviane Brodin and Jean-François Toti focus on the misappropriation of advertisements with militant objectives. In the field of entrepreneurship. Amina Rouatbi, focuses on the impact of COVID 19 on women entrepreneurs. Finally, Hadj Nekka and Soukaina Chit question new ways of approaching “work”. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Los últimos años han sido testigos de profundos cambios en nuestras sociedades. Para las organizaciones es urgente repensar su forma de actuar. Los cambios afectan a todas las disciplinas de gestión: emprendimiento, marketing, finanzas, estrategia, RRHH, etc. Cualquiera que sea el enfoque teórico (determinista versus voluntarista) o metodológico (cualitativo y/o cuantitativo) utilizado o, incluso, el nivel de análisis estudiado (exógeno, endógeno), los investigadores siempre se enfrentan a la compleja y proteica realidad del cambio. Es en este marco que encaja este informe especial de La Revue de Sciences de Gestion. Las dos primeras aportaciones se sitúan en el ámbito disciplinar del marketing. Justine Estarague centra sus comentarios en torno al humor. Oliviane Brodin y Jean-François Toti se centran en la apropiación indebida de anuncios con objetivos militantes. En el ámbito del emprendimiento. Amina Rouatbi, se centra en el impacto de la COVID 19 en las mujeres empresarias. Finalmente, Hadj Nekka y Soukaina Chit cuestionan nuevas formas de abordar el “trabajo”. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | agir |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | comprendre |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | mutation |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | organisation |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Société |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | action |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | change |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | organisation |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Society |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | understanding |
| 786 0# - DATA SOURCE ENTRY | |
| Note | La Revue des Sciences de Gestion | 325-326 | 1-2 | 2024-05-06 | p. 1-1 | 1160-7742 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-des-sciences-de-gestion-2023-6-page-1?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-des-sciences-de-gestion-2023-6-page-1?lang=fr&redirect-ssocas=7080</a> |
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