Image de marque et pouvoir de persuasion du Maroc en Afrique : une influence qui s’étend (notice n° 1617819)
[ vue normale ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02913cam a2200325 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260111085211.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Iraqi, Ahmed |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Image de marque et pouvoir de persuasion du Maroc en Afrique : une influence qui s’étend |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2025.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 3 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Aujourd’hui, l’articulation entre la diplomatie publique des États et l’image corporative des entreprises est devenue incontournable, soulignant l’importance croissante de l’image de marque nationale dans l’exercice du pouvoir de persuasion. Tandis que les entreprises privilégient souvent des stratégies de communication ostentatoires, les États ont longtemps adopté des approches plus discrètes et diversifiées, fondées sur des mécanismes d’influence indirects. Ces stratégies traduisent des enjeux souvent plus complexes, révélant les liens profonds entre la promotion de l’image nationale et le soft power. Au Maroc, cette dynamique s’est particulièrement illustrée en Afrique, à travers un partenariat Sud-Sud s’appuyant sur des considérations historiques, religieuses et solidaires. Ce processus, en constante évolution, a donné lieu à des résultats mesurables à quatre niveaux interconnectés : économique, religieux, culturel et sportif, analysés en détail dans cet article. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Nowadays, the alignment between the public diplomacy of States and corporate branding has become inseparable, reflecting the growing significance of nation branding in the exercise of soft power. While corporations often favour ostentatious communication strategies, States have traditionally advanced in this field through more subtle and diversified methods, deploying covert influence mechanisms. These approaches reveal deeper and more complex issues, highlighting the intricate relationship between the promotion of national image and soft power. In the Moroccan context, this dynamic has been most visible in Africa, where the kingdom has exerted its influence through a South-South partnership rooted in historical, religious, and solidarity-based considerations. This ongoing process has led to measurable outcomes across four interrelated domains: economic, religious, cultural, and sporting, which are examined in detail in this paper. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Afrique |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | image de marque |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | influence |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | intelligence économique |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Maroc |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | pouvoir de persuasion |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Africa |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Economic intelligence |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Influence |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Morocco |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Nation branding |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Soft power |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | El Yattioui, Yassine |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Maghreb - Machrek | º 262 | 2 | 2025-12-10 | p. 55-70 | 1762-3162 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-maghreb-machrek-2025-2-page-55?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-maghreb-machrek-2025-2-page-55?lang=fr&redirect-ssocas=7080</a> |
Pas d'exemplaire disponible.
Réseaux sociaux