Le crowdsourcing au service de la collecte d’informations marketing : le cas Clic and Walk (notice n° 1632488)
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| fixed length control field | 02429cam a2200289 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260111113135.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Renault, Sophie |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Le crowdsourcing au service de la collecte d’informations marketing : le cas Clic and Walk |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2016.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 79 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Le déploiement des Technologies de l’Innovation et de la Communication (TIC) permet aux organisations d’avoir recours à un fournisseur singulier : la foule. Il est alors question de crowdsourcing pour qualifier cette forme d’externalisation. En matière de crowdsourcing tous les individus parmi la foule sont susceptibles d’apporter leurs ressources et compétences afin de générer de la valeur pour une organisation. Tandis que la contribution de la foule s’exerce dans de nombreux registres, notre recherche s’intéresse plus spécifiquement à la mobilisation de la foule dans un processus de collecte d’informations marketing. Dans une perspective qualitative, fondée sur l’étude de cas Clic and Walk, nous analysons les caractéristiques et les enjeux associés à cette modalité de crowdsourcing.Codes JEL : O32 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The omnipresence of Information and Communications Technology (ICT) offers the possibility for organizations to have recourse to a particular supplier: the crowd. This is called crowdsourcing. It consists in outsourcing tasks to a large network of Internet users. With crowdsourcing, everyone from the crowd may offer their skills and resources to generate value for an organization. While the contribution of the crowd can be used in many ways, our research focuses specifically on the mobilization of the crowd in a marketing information gathering process. From a qualitative perspective, based on the case study of Clic and Walk, we analyze the characteristics and issues associated with this form of crowdsourcing.JEL Codes: O32 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | collecte d’informations |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | crowdmarketing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | crowdsourcing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | externalisation |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | marketing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | crowdmarketing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | crowdsourcing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | information gathering |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | marketing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | outsourcing |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Innovations | 50 | 2 | 2016-05-10 | p. 163-189 | 1267-4982 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-innovations-2016-2-page-163?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-innovations-2016-2-page-163?lang=fr&redirect-ssocas=7080</a> |
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