Territorial Marketing and Global Positioning (notice n° 169567)
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|---|---|
| fixed length control field | 01531cam a2200289 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250112034756.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Proulx, Marc-Urbain |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Territorial Marketing and Global Positioning |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2006.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 68 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This paper presents results from a comparative study of the marketing strategies used by different territories located in the far periphery. As a sample, we have selected 15 small and medium size cities and city-regions in North America, South America, Europe and Asia. Elements of operational and strategic marketing used by these territories in order to attract investments and firms have been evaluated according to four criterias: segmentation; changes in the offer; perceptual positioning; and means invested. Results of the systematic comparative study show diagnosis, tendencies, divergence and convergence between territorial marketing strategies used in the periphery. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | foreign investment |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | attractiveness |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | cluster |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | place marketing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | positioning |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | urban branding |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | economic development |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | territorial identity |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | global competition |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | city vision |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Tremblay, Dominic |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Géographie, économie, société | 8 | 2 | 2006-06-01 | p. 239-256 | 1295-926x |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-geographie-economie-societe-2006-2-page-239?lang=en">https://shs.cairn.info/journal-geographie-economie-societe-2006-2-page-239?lang=en</a> |
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