Are place brands a differentiating factor in attractiveness? An empirical analysis of business decision-making (notice n° 170269)
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| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250112034928.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Vuignier, Renaud |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Are place brands a differentiating factor in attractiveness? An empirical analysis of business decision-making |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2018.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 26 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | L’existence d’un « effet marque territoriale » dans le processus du choix d’implantation d’entreprises est souvent attendue, mais rarement étudiée empiriquement. Cette contribution analyse et discute l’adéquation entre les stratégies de place branding et le processus de décision des entreprises. D’une part, l’étude de la perception des décideurs d’entreprise (n=30) révèle un léger effet joué par la marque territoriale, secondaire par rapport aux facteurs d’attractivité traditionnels. D’autre part, en interrogeant des responsables d’agences de promotion économique et des experts (n=13), cette recherche aborde les questions de positionnement multiple et de multiscalarité à travers le cas d’un canton suisse. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Although the “place brand effect” is often believed to play a role in the site selection process of businesses, it has rarely been the subject of empirical study. This paper analyzes and discusses the actual effect of place branding strategies on the corporate decision-making process. Firstly, an analysis of the perceptions of business decision-makers (n=30) reveals that while place brand has a slight positive effect, it is secondary to traditional attractiveness factors. Secondly, the case of a Swiss canton is used to explore the topics of multiple positioning and multiscalarity in interviews with managers of economic promotion agencies and experts (n=13). |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | attractiveness |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | location factors |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | place branding |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | economic development |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | site selection |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | attractiveness |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | location factors |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | place branding |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | economic development |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | site selection |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Gestion et management public | Volume 6 | 1 | 2018-03-15 | p. 59-75 | 2116-8865 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-gestion-et-management-public-2017-1-page-59?lang=en">https://shs.cairn.info/journal-gestion-et-management-public-2017-1-page-59?lang=en</a> |
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