Rural actors in shaping the image of their territory (notice n° 170740)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01999cam a2200289 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250112035039.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Brun, Jérémie |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Rural actors in shaping the image of their territory |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2018.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 24 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | La recherche en marketing territorial s’est peu intéressée aux initiatives rurales, alors qu’il existe un nombre important de démarches dans ces territoires. En effet, les acteurs des territoires ruraux ont structuré une gouvernance à partir de la nécessité de collaborer, pour construire une image et un développement cohérent, malgré la crainte des acteurs locaux. C’est notamment ce qu’il est possible d’observer à travers l’étude de deux cas concrets en France, qui montrent deux formes principales de crainte : l’isolement territorial et le manque de moyens financiers. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | There has been little interest in rural initiatives in territorial marketing research, although there are a significant number of approaches in these territories. Indeed, the actors of rural territories have structured a governance structure based on the need to collaborate in order to build a coherent image and development, despite the fear of local actors. This is in particular what can be observed through the study of two concrete cases in France, which show two main forms of fear : territorial isolation and lack of financial resources. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | local actors |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | collective identity |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | territorial marketing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | rural territories |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | territorial image |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | local actors |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | collective identity |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | territorial marketing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | rural territories |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | territorial image |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Gestion et management public | Volume 6 | 1 | 2018-03-15 | p. 25-39 | 2116-8865 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-gestion-et-management-public-2017-1-page-25?lang=en">https://shs.cairn.info/journal-gestion-et-management-public-2017-1-page-25?lang=en</a> |
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