The attractiveness challenge for SMEs: The role of the institutional website on anticipated organizational support and intention to apply (notice n° 172204)
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| fixed length control field | 02429cam a2200313 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250112035403.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Martin-Lacroux, Christelle |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | The attractiveness challenge for SMEs: The role of the institutional website on anticipated organizational support and intention to apply |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2022.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 58 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Recruitment is a high-stakes operation for SMEs. They are structurally disadvantaged compared to large companies in the competition for talent. In this context, employer brand management (the definition and communication of a value proposition) can offer an opportunity to develop the attractiveness of the company that is still insufficiently exploited by SMEs. This article aims to provide SMEs with concrete ways of dealing with this issue. It suggests to test the impact of two employer branding signals interpreted by candidates as elements of attractiveness for SMEs, by acting on the definition of the value proposition (the presentation of the advantages offered by the employer) as well as on the communication of this value proposition (via the virtual hospitality of the website). An experimental study conducted with 1,545 employees or job seekers shows that these two elements influence in a differentiated way the anticipated organizational support of the candidates and their intention to apply. The results underline the importance for SMEs of communicating their employer brand, as well as the effectiveness of transposing the concept of virtual hospitality from marketing to recruitment. At the managerial level, this article highlights the role of the institutional website as a communication tool for promoting the attractiveness of SMEs. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | SME |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | virtual hospitality |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | employer brand |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | signal theory |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | anticipated organizational support |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | SME |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | virtual hospitality |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | employer brand |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | signal theory |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | anticipated organizational support |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lacroux, Alain |
| Relator term | author |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bataoui, Soffien |
| Relator term | author |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gerard, Jessica |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Revue de gestion des ressources humaines | o 124 | 2 | 2022-08-01 | p. 24-44 | 1163-913X |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-revue-de-gestion-des-ressources-humaines-2022-2-page-24?lang=en">https://shs.cairn.info/journal-revue-de-gestion-des-ressources-humaines-2022-2-page-24?lang=en</a> |
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