To the Youtube market. Organization, revenue, topology (notice n° 1730988)
[ vue normale ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02715cam a2200445 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260322003324.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Alexandre, Olivier |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | To the Youtube market. Organization, revenue, topology |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2024.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 73 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | YouTube is a seemingly boundless and constantly evolving object. Based on an analysis of original data from one of its main intermediaries in France, this article highlights three findings. First, the commercial segment of YouTube accounts for only 10% of the channels identified as constituting French YouTube. Second, this merchant elite of content creators is diverse, ranging from high to low income. Third, the analysis reveals four income regions within this market, each distinct from the others but allowing for shifts between regions. The article concludes that performance metrics encourage content creators to move from one region to another by increasing the volume and quality of their production. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | YouTube est un objet en apparence sans limite et en perpétuelle évolution. À partir d’une analyse de données inédites de l’un des principaux intermédiaires de YouTube en France, cet article met en avant trois résultats. Premièrement, la partie marchande de YouTube ne représente que 10% des chaînes ciblées comme constitutives du YouTube français. Deuxièmement, ce segment marchand s’avère hétérogène, allant de hauts à de faibles revenus. Troisièmement, l’analyse conduit à dégager quatre régions de revenus au sein de ce marché, distinctes mais permettant des passages de l’une à l’autre. En conclusion, l’article souligne la manière dont les mesures de performance incitent les créateurs et créatrices de contenus à passer de l’une à l’autre de ces régions en augmentant le volume et la qualité de leurs productions. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | classes |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | création de contenus |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | marché |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | MCN |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | monétisation |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Pareto |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | plateforme |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | revenus |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | topologie |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | YouTube |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | classes |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | content creation |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | income |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | market |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | MCN |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | monetization |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Pareto |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | platform |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | topology |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | YouTube |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Benbouzid, Bilel |
| Relator term | author |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lelievre, Arnaud |
| Relator term | author |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Roudier, Bertrand |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Réseaux | o 246-247 | 4-5 | 2024-12-17 | p. 43-88 | 0751-7971 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-reseaux-2024-4-5-page-43?lang=en&redirect-ssocas=7080">https://shs.cairn.info/journal-reseaux-2024-4-5-page-43?lang=en&redirect-ssocas=7080</a> |
Pas d'exemplaire disponible.
Réseaux sociaux