L’émergence des variétés de vigne résistantes aux maladies en France à travers le prisme médiatique (notice n° 1762108)
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|---|---|
| fixed length control field | 02672cam a2200349 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260322011110.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Paire, Caroline |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | L’émergence des variétés de vigne résistantes aux maladies en France à travers le prisme médiatique |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2026.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 8 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Les variétés de vignes résistantes (VR) aux maladies pourraient être une réponse pertinente aux défis contemporains de la viticulture. Cependant, la pluralité des acteurs impliqués complexifie les décisions, générant des discours et pratiques hétérogènes, qui contribuent à freiner leur adoption. La présente étude analyse l’évolution des discours médiatiques sur les VR en France, via une revue croisée de la presse généraliste et spécialisée, complétée par une étude de cas. Elle révèle un traitement médiatique contrasté, une quasi-absence dans les médias grand public et un alignement progressif des discours en faveur des VR, soulignant le rôle moteur des professionnels de la filière. L’étude appelle à une réflexion sur les aspects commerciaux et marketing qui sera essentielle pour permettre la diffusion et la réussite des VR sur le marché. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Fungus resistant grape varieties (FRGV) are seen as a response to the current challenges of viticulture. However, the plurality of stakeholders involved complicates decision-making, generating diverse discourses and practices that hinder their adoption. This study analyses the evolution of media discourses on FRGV in France, through a cross-review of general and specialised press, complemented by a case study. It reveals a contrasted media treatment, with near-absence in mainstream outlets, a gradual alignment of discourses in favour of FRGV, and the driving role professionals from the wine industry. The study calls for consideration the commercial and marketing aspects, which will be essential to promote FRGV’s diffusion and market success. (JEL:Q16) |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | diffusion |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | discours |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | historique |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | variétés résistantes |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | vin |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Vitisphere |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | diffusion |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | discourse |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | fungus resistant grape varieties |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | history |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | vitisphere |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | wine |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cheriet, Foued |
| Relator term | author |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Geffroy, Olivier |
| Relator term | author |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hannin, Hervé |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Économie rurale | 395 | 1 | 2026-03-12 | p. 101-116 | 0013-0559 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-economie-rurale-2026-1-page-101?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-economie-rurale-2026-1-page-101?lang=fr&redirect-ssocas=7080</a> |
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