Blockchain et Programmes de Fidelité : Comment le Bitcoin et les NFT Stimulent l’Adoption desCcryptomonnaies dans le commerce de détail (retail) (notice n° 1781428)
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| fixed length control field | 03310cam a2200325 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260322013525.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Laroutis, Dimitri |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Blockchain et Programmes de Fidelité : Comment le Bitcoin et les NFT Stimulent l’Adoption desCcryptomonnaies dans le commerce de détail (retail) |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2026.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 57 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Les innovations technologiques digitales transforment le management des programmes de fidélité et de l’expérience client dans le secteur du retail. L’objectif de notre recherche est de comprendre comment les programmes de fidélité basés sur les innovations de la blockchain stimulent l’intention de régler ses achats en Bitcoin. Une régression logistique a été mise en place sur un panel de 300 personnes. Les résultats montrent notamment que le caractère ludique des programmes de fidélité utilisant la blockchain, le Bitcoin et les NFT et la personnalisation offerte par les remboursements en NFT favorisent l’utilisation du Bitcoin comme moyen de paiement. Cette recherche révèle de nouveaux mécanismes sous-jacents comme l’amusement et la personnalisation. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Digital technological innovations are transforming the management of loyalty programs and customer experience in the retail sector. The aim of our research is to understand how loyalty programs based on blockchain innovations stimulate the intention to pay for purchases in Bitcoin. A logistic regression was implemented on a panel of 300 people. In particular, the results show that the playful nature of loyalty programs using blockchain, Bitcoin and NFT and the personalization offered by NFT refunds encourage the use of Bitcoin as a means of payment. This research reveals new underlying mechanisms such as fun and personalization. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Las innovaciones tecnológicas digitales están transformando la gestión de los programas de fidelización y la experiencia del cliente en el sector minorista. El objetivo de nuestra investigación es comprender cómo los programas de fidelización basados en las innovaciones de la cadena de bloques estimulan la intención de pagar las compras en Bitcoin. Se ha realizado una regresión logística con un panel de 300 personas. Los resultados muestran que el carácter lúdico de los programas de fidelización que utilizan blockchain, Bitcoin y NFT, así como la personalización que ofrecen los reembolsos en NFT, fomentan el uso de Bitcoin como medio de pago. Esta investigación revela nuevos mecanismos subyacentes como la diversión y la personalización. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Expérience client |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | intention de payer en Cryptomonnaies |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Management de l’innovation |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Programme de fidélité |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Retail |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Customer Experience |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Innovation Management |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Intention to Pay with Cryptocurrencies |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Loyalty Program |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Retail |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Berriche, Amira |
| Relator term | author |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cultrera, Loredana |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Vie & sciences de l'entreprise | 226-227 | 3-4 | 2026-02-03 | p. 151-171 | 2262-5321 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-vie-sciences-de-lentreprise-2025-3-4-page-151?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-vie-sciences-de-lentreprise-2025-3-4-page-151?lang=fr&redirect-ssocas=7080</a> |
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