Quand la réalité virtuelle modifie notre perception (notice n° 1781443)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03721cam a2200301 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260322013526.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dastugue, Anne |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Quand la réalité virtuelle modifie notre perception |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2026.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 62 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Depuis quelques années, la réalité virtuelle suscite un intérêt croissant dans le domaine du marketing expérientiel en raison de sa capacité à immerger l’utilisateur dans des environnements sensoriels riches. Cependant, la compréhension des mécanismes psychologiques sous-jacents liés à l’expérience optimale vécue en réalité virtuelle, appelée flow VR, demeure partielle. Cet article propose d’approfondir ce concept mêlant approche théorique et empirique. Il poursuit quatre objectifs : définir et conceptualiser l’état de flow en réalité virtuelle, explorer ses déterminants personnels et instrumentaux, analyser ses dimensions constitutives sous l’angle perceptif, et proposer de nouvelles voies de recherche. Les résultats des études qualitatives et quantitatives conduisent à la mise en évidence d’une nouvelle sous-dimension, l’illusion ubiquitaire, enrichissant ainsi la compréhension des expériences immersives en marketing. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | In recent years, virtual reality has attracted growing interest in the field of experiential marketing due to its ability to immerse users in rich sensory environments. However, the understanding of the underlying psychological mechanisms related to the optimal virtual reality experience, called VR flow, remains partial. This article aims to further explore this concept by combining a theoretical and empirical approach. It pursues four objectives: to define and conceptualize the state of flow in virtual reality, to explore its personal and instrumental determinants, to analyze its constitutive dimensions from a perceptual perspective, and to propose future research directions. The results of qualitative and quantitative studies lead to the highlighting of a new sub-dimension, the ubiquitous illusion, thus enriching the understanding of immersive experiences in marketing. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Desde hace algunos años, la realidad virtual suscita un interés creciente en el ámbito del marketing experiencial debido a su capacidad para sumergir al usuario en entornos sensoriales ricos. Sin embargo, la comprensión de los mecanismos psicológicos subyacentes relacionados con la experiencia óptima vivida en la realidad virtual, denominada « flow VR », sigue siendo parcial. Este artículo propone profundizar en este concepto combinando un enfoque teórico y empírico. Persigue cuatro objetivos : definir y conceptualizar el estado de flujo en la realidad virtual, explorar sus determinantes personales e instrumentales, analizar sus dimensiones constitutivas desde el punto de vista perceptivo y proponer nuevas vías de investigación. Los resultados de los estudios cualitativos y cuantitativos conducen a la identificación de una nueva subdimensión, la ilusión ubicua, lo que enriquece la comprensión de las experiencias inmersivas en marketing. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | expérience optimale |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | flow |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | illusion ubiquitaire |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | perception sensorielle |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | réalité virtuelle |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | flow |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | optimal experience |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | sensory perception |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | ubiquitous illusion |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | virtual reality |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Vie & sciences de l'entreprise | 226-227 | 3-4 | 2026-02-03 | p. 294-310 | 2262-5321 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-vie-sciences-de-lentreprise-2025-3-4-page-294?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-vie-sciences-de-lentreprise-2025-3-4-page-294?lang=fr&redirect-ssocas=7080</a> |
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