Does Market Orientation Affect New Product Performance? A Meta-analytic Approach (notice n° 185660)
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| fixed length control field | 01245cam a2200217 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250112043100.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gotteland, David |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Does Market Orientation Affect New Product Performance? A Meta-analytic Approach |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2009.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 93 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Due to the strategic importance and the high failure rates of new product introduction, the link between market orientation and new product performance has been largely investigated. All studies do not lead to a conclusive link and it seems difficult to generalize observed results. This meta-analysis (1) clearly establishes the positive and significant effect of market orientation on new product performance, (2) presents some methodological moderators of this relationship, (3) induces a set of managerial recommendations relative to market orientation implementation. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | market orientation |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | meta-analysis |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | new product performance |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Haon, Christophe |
| Relator term | author |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jolibert, Alain |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | M@n@gement | 12 | 3 | 2009-09-01 | p. 204-223 | 1286-4692 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-management-2009-3-page-204?lang=en">https://shs.cairn.info/journal-management-2009-3-page-204?lang=en</a> |
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