From word to mouth (notice n° 195186)
[ vue normale ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01662cam a2200241 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250112045629.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Parizot, Anne |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | From word to mouth |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2015.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 34 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This article reports the results of a survey carried out in 2013 in a gourmet restaurant. It follows several projects showing the influence of the name of a dish on diners’ choices (Parizot, 2014b) and on the use of the menu in real-life consumer situations (Hugol-Gential, 2012). This survey focuses on the way the chef creates the names of the dishes, the way they are perceived, and their impact on the customer in terms of desire and suggestion. An interview was conducted with a head chef, Meilleur ouvrier de France, the creator of the dishes and the names used in the survey. Subsequently, a survey including questionnaires was conducted in his restaurant to understand how customers perceive the names of dishes. The aim was to consider the menu as element of discourse, and to explore its reception. In the end, twenty-six customers were invited to name dishes from pictures in order to analyze the way they imagine and build up their own representations, and how they put them into words. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | menu |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | identity |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | inform |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | name |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | know-how |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Giboreau, Agnès |
| Relator term | author |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hugol-Gential, Clémentine |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Politiques de communication | o 5 | 2 | 2015-12-18 | p. 13-34 | 2271-068X |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-politiques-de-communication-2015-2-page-13?lang=en">https://shs.cairn.info/journal-politiques-de-communication-2015-2-page-13?lang=en</a> |
Pas d'exemplaire disponible.
Réseaux sociaux