What should public authorities do to incite citizens to adopt preventive behaviors? Analysis of the effectiveness of persuasive communication during the COVID-19 pandemic (notice n° 197748)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01967cam a2200169 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250112050229.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Nkene Ndeme, Richard |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | What should public authorities do to incite citizens to adopt preventive behaviors? Analysis of the effectiveness of persuasive communication during the COVID-19 pandemic |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2022.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 74 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This paper aims to provide public authorities with suggestions on persuasive communication content that will incite citizens to adopt new recommended preventive behaviors. To achieve this, factor analysis as well as structural equation modeling were used. First, the results show that there is a positive and significant relationship between persuasive governmental communication and perceived fear; second, the relationship between persuasive governmental communication and perceived vulnerability is positive. The originality of this work is that it is among the very few that use the concept of trust as a moderator of several relationships: the relationship between persuasive communication and fear as perceived by the recipients of the message, the relationship between persuasive communication and recipients’ perceived vulnerability, the relationship between perceived fear and perceived risk, the relationship between perceived vulnerability and perceived risk, and the relationship between perceived risk and the adoption of new behaviors by recipients of the message. The results of the moderation test underline the need to study this concept in depth in the context of public communication in Cameroon in particular, and Africa in general. © 2022 IDMP/Lavoisier SAS. All rights reserved |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Claude Mbassi, Jean |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Politiques & management public | o 39 | 1 | 2022-01-01 | p. 31-60 | 0758-1726 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-politiques-management-public-2022-1-page-31?lang=en">https://shs.cairn.info/journal-politiques-management-public-2022-1-page-31?lang=en</a> |
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Réseaux sociaux