The contributions of hybrid content analysis to the study of productive consumption activities: A focus on “shopping haul” videos (notice n° 200694)

détails MARC
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fixed length control field 01664cam a2200193 4500500
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control field 20250112051012.0
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Language code of text/sound track or separate title fre
042 ## - AUTHENTICATION CODE
Authentication code dc
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Comino, Loïc
Relator term author
245 00 - TITLE STATEMENT
Title The contributions of hybrid content analysis to the study of productive consumption activities: A focus on “shopping haul” videos
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2019.<br/>
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General note 44
520 ## - SUMMARY, ETC.
Summary, etc. “Digital labor” is gaining traction on social networks. Ranging from the simple generation of “likes” to the creation of more complex content, it demonstrates the active role played by internet users on these platforms. While marketing research pays close attention to these productive activities and the way they transform consumption practices, we note that relatively little research pays attention to the nature of the content produced. In our view, that situation is largely due to the lack of tools adapted to the specificities of content analysis on the participatory web. In this respect, this study outlines a protocol for the collection, processing, and analysis of content posted by internet users on social networks. This presentation of its implementation procedures is accompanied by a reflection on the main challenges and opportunities related to content analysis in a digital environment. To assess the potential of this approach, we apply it to the phenomenon of “shopping haul” videos.
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element African management
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Topical term or geographic name as entry element business
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Note Projectics / Proyéctica / Projectique | o 21 | 3 | 2019-03-13 | p. 83-102 | 2031-9703
856 41 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://shs.cairn.info/journal-projectics-2018-3-page-83?lang=en">https://shs.cairn.info/journal-projectics-2018-3-page-83?lang=en</a>

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