Deception in consumer behavior research: A review of the literature on objective and perceived deception (notice n° 200699)
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| fixed length control field | 01653cam a2200205 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250112051012.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Held, Johanna |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Deception in consumer behavior research: A review of the literature on objective and perceived deception |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2019.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 46 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Consumer complaints about deceptive marketing tactics are receiving a lot of attention online and in the media. It therefore seems crucial to further investigate perceived consumer deception from a theoretical perspective. The academic literature on the subject mainly deals with objective consumer deception, while less is known about consumer perceptions of deception. This study defines perceived deception, enabling researchers and practitioners to understand the consumer perspective on deception better. Subsequently, a systematic review of thirty-six studies that empirically investigated consumer deception was conducted. In particular, this study identifies seven factors that explain the diversity in results (e.g., moderation and mediation processes, various forms of manipulations, the use of different metrics). By explaining the consequences of consumer deception, this article sheds light on the implications for marketers, researchers, and public policy makers. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | African management |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | business |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | database |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Germelmann, Claas Christian |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Projectics / Proyéctica / Projectique | o 21 | 3 | 2019-03-13 | p. 119-145 | 2031-9703 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-projectics-2018-3-page-119?lang=en">https://shs.cairn.info/journal-projectics-2018-3-page-119?lang=en</a> |
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