Editorial (notice n° 2044029)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01267cam a2200169 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260405001108.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Authier, Jean-Yves |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Editorial |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2005.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 21 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Fungus resistant grape varieties (FRGV) are seen as a response to the current challenges of viticulture. However, the plurality of stakeholders involved complicates decision-making, generating diverse discourses and practices that hinder their adoption. This study analyses the evolution of media discourses on FRGV in France, through a cross-review of general and specialised press, complemented by a case study. It reveals a contrasted media treatment, with near-absence in mainstream outlets, a gradual alignment of discourses in favour of FRGV, and the driving role professionals from the wine industry. The study calls for consideration the commercial and marketing aspects, which will be essential to promote FRGV’s diffusion and market success. (JEL: Q16) |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bidou, Catherine |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Espaces et sociétés | o 120-121 | 2 | 2005-06-01 | p. 7-14 | 0014-0481 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-espaces-et-societes-2005-2-page-7?lang=en&redirect-ssocas=7080">https://shs.cairn.info/journal-espaces-et-societes-2005-2-page-7?lang=en&redirect-ssocas=7080</a> |
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