Coupling management control tools in customer relationship management in Cameroonian companies (notice n° 2045063)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01469cam a2200169 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260405001207.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dompie Tatsinkou, Ynest |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Coupling management control tools in customer relationship management in Cameroonian companies |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2026.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 32 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This study is based on the twofold observation of the importance attached by research to coupled management control tools for improving organizational flexibility, and the lack of attention paid to the study of coupling between the said tools in customer relationship management. It aims to understand the complementarity between these tools in this management context. To do so, we drew on the theory of loose coupling. The data used in this study were collected using an interview guide and then processed using content analysis and analytical induction. Two new dimensions of customer relationship management were identified, based on the degree of customer involvement and the nature of the coupling between management control tools. The result is that greater customer involvement with loosely coupled management control tools promotes organizational flexibility. |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bello |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | La Revue des Sciences de Gestion | 336 | 6 | 2026-02-13 | p. 49-60 | 1160-7742 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-la-revue-des-sciences-de-gestion-2025-6-page-49?lang=en&redirect-ssocas=7080">https://shs.cairn.info/journal-la-revue-des-sciences-de-gestion-2025-6-page-49?lang=en&redirect-ssocas=7080</a> |
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