Tous artisans ? Le craftwashing comme requalification narrative dans le luxe industriel (notice n° 2064564)
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| fixed length control field | 02350cam a2200289 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260405003123.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Blanchard, Grégory |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Tous artisans ? Le craftwashing comme requalification narrative dans le luxe industriel |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2026.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 91 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Cet article analyse comment une entreprise industrielle du luxe construit une légitimité artisanale perçue, sans base statutaire. L’étude repose sur le cas Hermès, à partir d’un corpus institutionnel longitudinal (2005–2023) enrichi de données secondaires. En mobilisant la théorie de l’identité sociale et celle de la légitimité organisationnelle, l’analyse met en lumière une stratégie discursive structurée, fondée sur la requalification des ouvriers en artisans. Cette identité affichée produit des effets internes de cohésion et des bénéfices externes de différenciation. Le cas interroge les frontières du craftwashing et la tolérance sociale envers les récits identitaires performatifs. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This article analyzes how an industrial luxury company constructs perceived artisanal legitimacy without meeting the formal legal criteria. The study focuses on the case of Hermès, based on a longitudinal institutional corpus (2005–2023) enriched with secondary data. Drawing on social identity theory and organizational legitimacy theory, the analysis reveals a structured discursive strategy built around the reclassification of workers as “artisans.” This claimed identity produces internal cohesion effects and external differentiation benefits. The case questions the boundaries of craftwashing and the social tolerance of identity narratives that are performative but misaligned with legal status. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | artisan |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | craftwashing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | identité sociale artisanale |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | légitimité |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | usurpation |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | craftsman |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | craftspeople’s social identity |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | craftwashing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | legitimacy |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | usurpation |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Revue de l'Entrepreneuriat / Review of Entrepreneurship | Pub. anticipées | 2026-01-23 | p. I20-XXXIV | 1766-2524 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-de-l-entrepreneuriat-2026-0-page-I20?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-de-l-entrepreneuriat-2026-0-page-I20?lang=fr&redirect-ssocas=7080</a> |
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