Quand l’expérience de travail se met en scène (notice n° 2067588)
[ vue normale ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 03267cam a2200313 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260405003438.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | de Villartay, Sophie |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Quand l’expérience de travail se met en scène |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2024.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 95 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Dans un contexte de développement de la communication de pair-à-pair via les réseaux sociaux, des formats tels que le témoignage vidéo sont de plus en plus utilisés pour communiquer. Les campagnes sur la marque employeur mobilisent ainsi régulièrement les témoignages vidéo de collaborateurs. Les effets positifs de telles campagnes sur les candidats sont étudiés dans les travaux sur la marque employeur. En revanche, les connaissances sont plus limitées sur la manière dont les collaborateurs appréhendent des témoignages vidéo mettant en scène leurs collègues. Cette question a son importance, car les comportements de relais et de soutien par les collaborateurs (ou employee advocacy) sont déterminants pour renforcer la crédibilité des témoignages. Au moyen d’une étude de cas dans une entreprise du secteur bancaire, et en s’appuyant sur la théorie de l’identité sociale, cette recherche montre que l’intention de relayer un témoignage vidéo mettant en scène des collègues résulte d’un mécanisme qui met en jeu l’évaluation de la congruence via quatre dimensions, ainsi qu’une anticipation d’une valorisation authentique du soi. Cette recherche contribue aux travaux sur la marque employeur, sur l’influence interpersonnelle, et sur l’identité sociale. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | In a context of developing peer-to-peer communication via social networks, formats such as video testimonials are increasingly used to communicate. Employer branding campaigns regularly use video testimonials featuring employees. The positive effects of such campaigns on candidates have been studied in the literature on employer branding. By contrast, there is little knowledge about how employees perceive video testimonials featuring their colleagues. This is an important question, as relay and support behaviors by current employees (known as employee advocacy) are key to strengthening the credibility of testimonials. Using a case study in a banking company, and drawing on social identity theory, this research shows that the intention to relay a video testimonial featuring colleagues is the result of a mechanism that involves the evaluation of congruence on four dimensions, as well as an anticipation of authentic self-enhancement. This research contributes to the work on employer branding, interpersonal influence, and social identity. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | bouche-à-oreille positif |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | congruence |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | identité sociale |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | marque employeur |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | témoignage vidéo |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | congruence |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | employer brand |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | positive word of mouth |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | social identity |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | video testimonial |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Berger-Remy, Fabienne |
| Relator term | author |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Fleck, Nathalie |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | @GRH | 49 | 4 | 2024-02-13 | p. 101-126 | 2034-9130 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-agrh1-2023-4-page-101?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-agrh1-2023-4-page-101?lang=fr&redirect-ssocas=7080</a> |
Pas d'exemplaire disponible.
Réseaux sociaux