L’engagement des parties prenantes en entrepreneuriat : la place de la rhétorique (notice n° 2072388)
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| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260405003943.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Novisi Djimabi, Yao |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | L’engagement des parties prenantes en entrepreneuriat : la place de la rhétorique |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2026.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 31 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Le pitch est un moment important pour les parties prenantes et les entrepreneurs. Il a gagné en popularité grâce à plusieurs émissions de télévision qui l’ont dramatisé comme une confrontation entre des « requins » ou les « dragons » de la finance et les entrepreneurs (Guimtrandy et Burger-Helmchen, 2022). Dans cette recherche, nous nous intéressons à la manière dont les étudiants entrepreneurs mobilisent la rhétorique dans leurs pitchs afin de susciter l’engagement des parties prenantes, tout en mettant en lumière le rôle de la communication dans la légitimation des projets à l’état gazeux et souligné l’importance des dispositifs d’accompagnement dans la construction de l’identité entrepreneuriale des étudiants entrepreneurs. À travers une approche qualitative basée sur les entretiens et des enregistrements vidéo, cette étude vise à élaborer un modèle théorique et structurel permettant de mieux comprendre l’articulation entre communication, engagement et le niveau d’avancement des projets. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The pitch is a crucial moment for both stakeholders and entrepreneurs. It has gained popularity thanks to several television shows that dramatised it as a confrontation between financial “sharks” or “dragons” and entrepreneurs (Guimtrandy and Burger-Helmchen, 2022). In this research, we examine how student entrepreneurs mobilise rhetoric in their pitches to foster-stakeholder engagement, while highlighting the role of communication in legitimising projects still in their nascent stage, and underlining the importance of support mechanisms in shaping the entrepreneurial identity of student entrepreneurs. Through a qualitative approach based on interviews and video recordings, this study aims to develop a theoretical and structural model that provides a better understanding of the interplay between communication, engagement, and the stage of project development. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | communication |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | engagement |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | entrepreneuriat |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | parties prenantes |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | pitch |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | rhétorique |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | communication |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | engagement |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | entrepreneurship |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | pitch |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | rhetoric |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | stakeholders |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Projectics / Proyéctica / Projectique | 43 | 1 | 2026-03-24 | p. 19-28 | 2031-9703 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-projectics-proyectica-projectique-2026-1-page-19?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-projectics-proyectica-projectique-2026-1-page-19?lang=fr&redirect-ssocas=7080</a> |
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