Stakeholder engagement in entrepreneurship: the role of rhetoric (notice n° 2081095)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01421cam a2200157 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260405005117.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Novisi Djimabi, Yao |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Stakeholder engagement in entrepreneurship: the role of rhetoric |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2026.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 3 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The pitch is a crucial moment for both stakeholders and entrepreneurs. It has gained popularity thanks to several television shows that dramatised it as a confrontation between financial “sharks” or “dragons” and entrepreneurs (Guimtrandy and Burger-Helmchen, 2022). In this research, we examine how student entrepreneurs mobilise rhetoric in their pitches to foster-stakeholder engagement, while highlighting the role of communication in legitimising projects still in their nascent stage, and underlining the importance of support mechanisms in shaping the entrepreneurial identity of student entrepreneurs. Through a qualitative approach based on interviews and video recordings, this study aims to develop a theoretical and structural model that provides a better understanding of the interplay between communication, engagement, and the stage of project development. |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Projectics / Proyéctica / Projectique | 43 | 1 | 2026-03-24 | p. 19-28 | 2031-9703 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-projectics-proyectica-projectique-2026-1-page-19?lang=en&redirect-ssocas=7080">https://shs.cairn.info/journal-projectics-proyectica-projectique-2026-1-page-19?lang=en&redirect-ssocas=7080</a> |
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