Questioning the credibility of judgment devices (notice n° 211826)
[ vue normale ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01204cam a2200181 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250112053730.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Favier, Roxane |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Questioning the credibility of judgment devices |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2018.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 40 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | In the wine market, aficionados, as very regular consumers and soon-to-be experts, are important targets for influence marketing. Investing judiciously in the judgment devices where their oenophile learning takes place is therefore crucial. This article aims to understand the criteria that shape the hierarchy of judgment devices among wine aficionados. Based on a participant observation, a netnography, and projective interviews, this research reveals aficionados’ distrust of vertical devices and their valorization of devices promoting autonomy and participation, and advocates a strengthening of offline and online networks. |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Galluzzo, Anthony |
| Relator term | author |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Galan, Jean-Philippe |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Revue française de gestion | 274 | 5 | 2018-11-16 | p. 31-47 | 0338-4551 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-revue-francaise-de-gestion-2018-5-page-31?lang=en">https://shs.cairn.info/journal-revue-francaise-de-gestion-2018-5-page-31?lang=en</a> |
Pas d'exemplaire disponible.
Réseaux sociaux