A deeper understanding of consumer empowerment: Conceptual clarification and theoretical enrichment (notice n° 212140)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01210cam a2200181 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250112053819.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Fayn, Marie-Georges |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | A deeper understanding of consumer empowerment: Conceptual clarification and theoretical enrichment |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2019.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 90 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Although marketing has only relatively recently become interested in empowerment, the profusion and diversity of research, as well as the absence of a consensual view, require clarification. This article proposes reporting on the main debates in the literature and clarifying the conceptual distinctions with related notions. In addition, considering recent evolutions generated by the participative web and the new status of the consumer-citizen, this research suggests an enhanced approach to empowerment in marketing, based on a multidisciplinary view of the original concept. |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | des Garets, Véronique |
| Relator term | author |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rivière, Arnaud |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Revue française de gestion | 278 | 1 | 2019-04-30 | p. 121-145 | 0338-4551 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-revue-francaise-de-gestion-2019-1-page-121?lang=en">https://shs.cairn.info/journal-revue-francaise-de-gestion-2019-1-page-121?lang=en</a> |
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