The role of perceived organizational support in the development of customer orientation and salesperson performance: The moderating effect of experience (notice n° 222198)

détails MARC
000 -LEADER
fixed length control field 02238cam a2200289 4500500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250112060332.0
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title fre
042 ## - AUTHENTICATION CODE
Authentication code dc
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Elbirou, Hiba
Relator term author
245 00 - TITLE STATEMENT
Title The role of perceived organizational support in the development of customer orientation and salesperson performance: The moderating effect of experience
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2022.<br/>
500 ## - GENERAL NOTE
General note 44
520 ## - SUMMARY, ETC.
Summary, etc. The principal purpose of this study is to examine the effects of perceived organizational support (POS) on the salesperson’s customer orientation and business performance in a moderated mediation model. This model positions customer orientation as a mediator of the link between POS and sales performance, and considers the moderating effect of the salesperson’s experience. Data were collected from 304 salespeople in service companies and quantitatively analyzed using structural equation modeling (SEM). Then, the Macro PROCESS technique was applied to test moderated mediation effects using SPSS software. The data fitted the model well. This research found that POS has a positive effect on customer orientation and sales performance, and customer orientation mediates the link between POS and sales performance. As for the moderating role of experience, the results revealed that sales experience positively and significantly moderates the relationship between POS and sales performance and between customer orientation and sales performance. This study contributes to a better understanding of the role of POS as a catalyst to foster employee efforts in customer relations and performance.
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element moderated mediation
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element sales experience
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element individual sales performance
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element customer orientation
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element perceived organizational support
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element sales experience
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element moderate mediation
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element individual sales performance
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element customer orientation
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element perceived organizational support
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name Esslimani, Bouchra
Relator term author
786 0# - DATA SOURCE ENTRY
Note Revue Management & Innovation | o 5 | 1 | 2022-04-05 | p. 73-91 | 2658-9222
856 41 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://shs.cairn.info/journal-revue-management-et-innovation-2022-1-page-73?lang=en">https://shs.cairn.info/journal-revue-management-et-innovation-2022-1-page-73?lang=en</a>

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