Can customization or personalization foster loyalty? A qualitative approach (notice n° 225510)
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| fixed length control field | 01359cam a2200229 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250112061109.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Abidi-Barthe, Ahlem |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Can customization or personalization foster loyalty? A qualitative approach |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2021.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 20 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This article aims to achieve an in-depth understanding of customers’ responses to personalization and mass customization, two major facets of customer-centric marketing. Its objective is to compare the perceptions and assessments of personalization and customization held by theorists and practitioners on the one hand, and consumers in an e-commerce context on the other. A conceptual framework as well as a qualitative study are presented. The latter shows a huge discrepancy between the claims of theorists and especially professionals with regard to personalization and customization and the actual expectations and perceptions of customers. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | mass customization |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | personalization |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | e-loyalty |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | personalization |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | e-loyalty |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Mass Customization |
| 786 0# - DATA SOURCE ENTRY | |
| Note | La Revue des Sciences de Gestion | 303-304 | 3 | 2021-01-29 | p. 33-44 | 1160-7742 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-revue-des-sciences-de-gestion-2020-3-page-33?lang=en">https://shs.cairn.info/journal-revue-des-sciences-de-gestion-2020-3-page-33?lang=en</a> |
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