Promoting the employer brand on professional social networks through recruitment communication: Best practices (notice n° 235676)
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| fixed length control field | 01877cam a2200277 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250112063901.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Fueyo, Céline |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Promoting the employer brand on professional social networks through recruitment communication: Best practices |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2021.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 75 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This research explores recruitment communication (RC) on professional social networks as an instrument of influence able to affect potential employees' attitudes and behaviors regarding employer brand (EB). Drawing on advertising effectiveness theories through an HR marketing approach, a four-step qualitative analysis was conducted with potential employees, leading us to recommend to marketing and HR managers a code of good practice for the conception of RC. More specifically, the results show that: 1) RC is considered as useful by potential employees; 2) binomial RC is more attractive and persuasive than partial RC; 3) binomial RC creating a) positive moods, b) a strong self-projection, and c) a perception of saved time and reduced risk of error, have a positive impact on EB perception and favor intention-for-interaction. This paper opens new directions of research in the field of HR marketing regarding EB digital communication. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | professional social networks |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | employer brand |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | potential employees |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | recruitment communication |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | HR marketing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | professional social networks |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | employer brand |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | communication of recruitment |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | potential employees |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | HR marketing |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Vie & sciences de l'entreprise | o 211-212 | 1 | 2021-07-29 | p. 182-202 | 2262-5321 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-vie-et-sciences-de-l-entreprise-2021-1-page-182?lang=en">https://shs.cairn.info/journal-vie-et-sciences-de-l-entreprise-2021-1-page-182?lang=en</a> |
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